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@sarahellefson

At my Papa’s funeral this past weekend, the impa

At my Papa’s funeral this past weekend, the impact of family photos hit hard.⁣ ⁣ Living and breathing photos for a living, this was a sweet reminder of how precious they are. It’s literally my job to capture once in a lifetime memories for people on the most important day of their lives. As our family sat around the dining room table and sorted through hundreds of images from my grandfather’s life, we got a glimpse into the world and legacy Papa started on his own wedding day.⁣ ⁣ I’ve never taken what I do lightly but this past weekend filled with grief and family was a little reminder that my job is an honor. To my incredible clients who have let me into your wedding days and to those who have hired me for your upcoming weddings and special life events, thank you. I’m so incredibly privileged to be the person who captures the images your own family will cherish for generations.⁣ ⁣ xoxo

The year end recaps have already happened on IG bu

The year end recaps have already happened on IG but if I’ve learned anything this year, it’s not bad to do things differently than everyone else around me.💃🏼⁣⁣⁣⁣ ⁣⁣⁣⁣ The past week has been spent reviewing numbers and bookings for this year, checking in on my goals. If 2019 had a word, it would have been GROWTH. (Swipe to see that last photo for an accurate representation of how I felt at the beginning of the year, for real.) I moved into an extremely competitive new market and flourished. I surpassed my booking goal by $10k. I worked with incredible fellow vendors. So many amazing clients came a knocking because I focused on investing in my business to fuel our growth and I expanded my reach by blogging up a storm. 💻⁣⁣⁣ ⁣⁣⁣⁣ I’ve had quite a few people in the industry tell me they don’t envy me. That breaking into the Santa Barbara wedding market is tough and they feel for where I’m at, but that’s not where my headspace is because I’m blowing past my business goals, right and left. My heart is in continuing to offer incredible photos, caring communication, and teamwork with other vendors to serve even more clients in 2020 and the future is bright.🌞⁣⁣⁣⁣ ⁣⁣⁣⁣ A very teary and heartfelt thank you to each and every one of our clients who trusted us with their weddings and events in 2019. To our 2020 + 2021 clients, we can’t wait to capture those magical moments so you can relive the party in your photos. 📸⁣⁣⁣⁣ ⁣⁣⁣⁣ As our unofficial company motto states, “Fresh nails, full hearts, can’t lose.”💅🏻🧡💥

There’s an inbox sitting in front of me filled w

There’s an inbox sitting in front of me filled with inquiries from Google + Pinterest, all thanks to a some key blog posts.☺️⁣ ⁣ They’re fresh, inspiring, and so full of vibrant love, people browsing on online can’t help but hit that save button on their inspiration boards. Those same brides + grooms have been ending up in my inbox asking if I’m free for their wedding date, which triggers an uncontrollable happy dance in my living room.💥 ⁣ ⁣ For the longest time, I didn’t thing blogging was my jam. It seemed mysterious, I never felt like I was doing it right, and it felt mega time consuming. Last year, I cracked the code. I got to work. And now? I’m sitting in my sweats, taking a well earned day off, and my inbox is popping with couples who found me on Google + Pinterest.💌⁣ ⁣ Brides + Grooms, if you’re just using Instagram for inspo, you are missing out! Get on Pinterest, it’s endless visual inspiration. 💅🏻 ⁣ ⁣ Photographers, if you haven’t been blogging + sharing that work on Pinterest, honestly what are you waiting for?! 💪🏼

No longer a bachelor but totally in paradise. 🧡

No longer a bachelor but totally in paradise. 🧡 @jordan__kimball

Heading home buzzing with new ideas and greatful f

Heading home buzzing with new ideas and greatful for new relationships. Thank you @engagesummits! 🧡 #engage19

Oh hello, Mexico. 🌞 #Engage19

Oh hello, Mexico. 🌞 #Engage19

Spent a magical evening photographing these detail

When you’re trying to think of a good caption bu

When you’re trying to think of a good caption but that happy hour tequila just hit.